THAT Branding Company

 Brand Discovery

So you want to work together? That’s great! To help us, here’s a list of question to help us get aquainted.

Branding Questionnaire background for THAT Branding Company - Creative Design and Branding Agency in Newcastle Gateshead and Durham.jpg

Branding is the art of creating a memorable experience that your ideal customers absolutely love. You can appreciate that this isn’t something to take lightly!

You know your organisation a lot better than us, so we would really appreciate your help to be able to discover more about your brand is. We can then advise you on how to build a successful and defined brand.

Please answer all questions, though you don’t have to do them in order. As long as you complete and submit the form in one go as the form does not save questions if you close or refresh the browser.

Once complete we will arrange a no obligation chat to go through things and see how to progress with your requirements!

1) Name *
1) Name
Have you got a website already? If so, let us know here (or state n/a if you haven't go one)
4) Which industry does your business operate in? *
Choose as many as you like
Why/when was it created what does it do and why does it exist today?
8) Please tick your top 3 brand/business goals: *
Choose as many as you like
A well-defined target market is the first and probably the most vital element to developing a robust brand. Sorting out who your audience actually is, and then finding out what has meaning for them will enable you to craft your brand communications in a way that will catch their eye.
12) Have you completed profiling of your ideal customers? *
Sometimes these are called "customer personas"
Use adjectives if it helps
Aim for a minimum of 3 maximum of 10.
Brand personas provide the link between motivation and action. Creating a persona for your brand not only gives your audience something they can comfortably relate to, it is also used to build your brand look and feel. Personas have a certain aesthetic, a tone of voice, a way of writing; they provide a 360-degree complete personality that humanises your brand. Defining a brand’s persona by answering this section of creative questions is a vital step if you want to connect with your audience and communicate on a human level.
19) If your brand walked into a room what would you want people's first impression of him/her to be? *
Here are a few examples to get you started: Bold, subtle, beautiful, elegant, natural, professional, funky, understated, family…
Here are a few examples to get you started: Quiet, loud, outspoken, generous, casual, trusted, approachable, serious, warm…
This does not have to be just a verbal message. This is about how you want customers to feel each time they interact with your business. How do people feel each when they hear ‘your brand name’?
There are many international companies that have been very successful in portraying their brand identity. Understanding where and how you position yourself in relation to other brands can help inspire your next steps. Just 5 short questions and we're almost done
29) Have you done any competitor analysis? *
32) Which company would your company best identify with? *
They may not actually be in your industry and that's fine we're not talking about their ethics but how they present themselves and have inspired brand loyalty. Tick as many as you like.
34) How would you like to position your brand in the market? *
To get us off on the right foot please let us know a bit more about how and when we can help you. We'll be in touch shortly after you hit submit to arrange a suitable time to chat more.
37) Which services are you most interested in? *
Choose as many as you like
For example do you have specific preferences or dislikes around the colors and other elements of the designs? Are there designs that you have seen and thought were weak, and what made you feel that way?
You can simply paste 3 links here of designs that particularly inspire you and tell us what you like best about them?
44) What is your timescale for completion? *
How much do you agree with these statements:
46) I expect the piece of work to be original *
46) I expect the piece of work to be original
Consider how many exiting assets the work request will use, how many new assets will need to be created, how creative, thought provoking or how challenging it should be etc. Strongly Disagree = No new assets or work required. the work is relatively simple to implement. Strongly Agree = The work requires great originality for maximum impact and therefore requires new assets to support delivery
47) I expect the piece of work to last for many years *
47) I expect the piece of work to last for many years
i.e. a day, a month, a year, 5 years, beyond 5 years
48) The scale of the work is very extensive *
48) The scale of the work is very extensive
i.e. How many touch points are expected? 100 touch points (local flyers)? 1000 touch points (banner stand)? 10,000+ touch points (website)? 100,000 (website and packaging/supporting materials)? 1m+ (website, clothing, packaging, supporting materials etc)?
49) I expect this work to have a great impact on the goals of my business/ organisation *
49) I expect this work to have a great impact on the goals of my business/ organisation
How much do you expect this specific piece of work to bring you closer to your brand vision?
50) I expect this piece of work to have a big impact on the tangible goals of the business / organisation *
50) I expect this piece of work to have a big impact on the tangible goals of the business / organisation
Thanks for taking the time to complete these questions - the answers are going to really help us understand how to help you in the best possible way.