* 1) Name
2) Email Address
5) Other? Let us know:
6) Tell us a little about how the business/organisation started?
Why/when was it created what does it do and why does it exist today?
7) If you had to describe your business and the service you offer in 5 adjectives, what would these be and why?
9) Other? Let us know
10) If you had to make £50,000 with your business this year, how would you do it?
11) What do you think makes your service different to others in your sector?
A well-defined target market is the first and probably the most vital element to developing a robust brand. Sorting out who your audience actually is, and then finding out what has meaning for them will enable you to craft your brand communications in a way that will catch their eye.
13) If yes, in a few words who is your IDEAL customer/customers?
Use adjectives if it helps
14) Please list the types of people who would be interested in your product or service and why
Aim for a minimum of 3 maximum of 10.
15) What is the most important feature of a service like yours in their eyes?
16) Who are your products NOT for and WHY?
17) Do you think that everyone who has interacted with your brand would describe you in the same way? Please tell us why?
Brand personas provide the link between motivation and action. Creating a persona for your brand not only gives your audience something they can comfortably relate to, it is also used to build your brand look and feel. Personas have a certain aesthetic, a tone of voice, a way of writing; they provide a 360-degree complete personality that humanises your brand. Defining a brand’s persona by answering this section of creative questions is a vital step if you want to connect with your audience and communicate on a human level.
18) What about this business gets you up in the morning?
19) If your brand walked into a room what would you want people's first impression of him/her to be?
EXCITING - Flashy, Fun, Energy, Colourful
SOPHISTICATED - Refined, Classy, Charming, Elegant
MODERN - Accommodating, Versatile, Trendy, Adaptable
CASUAL - Spirited, Non-traditional, Off-Beat, Laid Back
21) Why would you like it to be this impression?
22) Describe the tone of voice of your brand
Here are a few examples to get you started: Quiet, loud, outspoken, generous, casual, trusted, approachable, serious, warm…
23) Why this tone?
24) What words would you never use in your brand and why?
25) Are there specific words/phrases that are unique to your brand?
26) What primary message do you want to convey to your customers?
This does not have to be just a verbal message. This is about how you want customers to feel each time they interact with your business. How do people feel each when they hear ‘your brand name’?
27) Of the following 12 characters which would you most like your brand to be associated with?
Please choose from the following list:
The Caregiver – cares for others to protect people and help.
The Ruler – control in order to create a prosperous company/community.
The Outlaw – disreputes what is not working for the desire of change or revolution.
The Magician – desires knowledge of the fundamental laws of how something works in order to affect transformation / make dreams come true.
The Everyman – connects well with others in order to provide them with a sense of belonging
The Innocent – naturally idealistic, optimistic, and hopeful, motivates others to trust that everything will turn out well in the end.
The Explorer —most fulfilled when they can seek out new approaches and perspectives.
The Sage – most fulfilled by finding the answers to great questions. Naturally intelligent, knowledgeable, and reflective, they demonstrate the value of thinking things through and motivate others to seek the truth.
The Hero – enjoys rising to and overcoming a challenge. Naturally determined, achievement-oriented, and focused, they enjoy demonstrating a winning attitude.
The Creator – amazes and inspires others with new ways of doing things.
The Jester – entertains and lightens the mood with humour that inspires others to enjoy themselves.
The Lover – Tactile and sensual this character fears being alone and unwanted.
28) Why did you choose this character?
There are many international companies that have been very successful in portraying their brand identity. Understanding where and how you position yourself in relation to other brands can help inspire your next steps. Just 5 short questions and we're almost done
30) Who will your main competitors be and what do you like and dislike about how they present themselves?
31) Are there other companies you aspire to be like and why?
33) Other? Please add below
35) Other? Please add below:
36) What do you consider to be your core values as an organisation?
To get us off on the right foot please let us know a bit more about how and when we can help you. We'll be in touch shortly after you hit submit to arrange a suitable time to chat more.
38) Other? Please add more below:
39) And what would you like these services to achieve for your business?
40) What are your objectives and expectations for this project?
41) Using 5 adjectives, describe how you would like your design work to look and feel.
42) What would be a major NO for you?
For example do you have specific preferences or dislikes around the colors and other elements of the designs?
Are there designs that you have seen and thought were weak, and what made you feel that way?
43) Do you have a moodboard or links to your likes and dislikes that will visually inspire us?
You can simply paste 3 links here of designs that particularly inspire you and tell us what you like best about them?
45) If there is anything you think we've forgotten to ask and need to know please tell us here:
Thanks for taking the time to complete these questions - the answers are going to really help us understand how to help you in the best possible way.