Branding and E-commerce solution for Leading ladies fashion boutique in Denmark
This Danish boutique know its more relevant than ever to get a business online. We support them throughout.
Læderhuset are a Danish contemporary women fashion retailer. They sell exclusive, well known, brands in the heart of Denmark. They have a good amount of brand equity in their name and current as they are well known for selling quality goods, however they now require to go online and as such have requested an e-commerce website that brings with it an updated brand look and feel. Here is our concept brand and website design.
The logo was made of a plain word mark, very much in line with the current logo to retain the all important brand equity, but much more fresh, modern and in the character styling favoured by the main customers of the shop - the Læderhuset woman. This as then used throughout the final solution from the shopping bags used in store to the labels used on each bag.
Læderhuset had a clean slate as a starting point for their online journey. This gave us full flexibility in designing a new site for them. We went for a clean sleek look, just like the Læderhuset woman, by keeping the site light and clutter free. Of course, the colour scheme was applied throughout including subtle gradient overlays and button colours in the same Blue. The site also made full use of the photographic style to keep things consistent with social media (more below).
An In House Magazine was created to provide extra revenue and advertising - acting as a catalogue for the season, the catalogue would be sold online and in store.