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    <lastmod>2025-11-25</lastmod>
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    <loc>https://www.thatbranding.company/journal/transitioning-to-renewables-is-more-than-possible-just-as-rsted</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
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      <image:title>Journal - Transitioning to renewables is more than possible - just as Ørsted - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/ee59246e-1cca-4a80-956d-c0a393743745/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+July+2.jpg</image:loc>
      <image:title>Journal - Transitioning to renewables is more than possible - just as Ørsted - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thatbranding.company/journal/adapting-to-googles-people-first-seo-update</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/75cd2e34-4204-4166-a9e2-d66c908174e8/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+People+First+SEO+Update.jpg</image:loc>
      <image:title>Journal - Adapting to Google's "People-First" SEO Update - Crafting Connections: The Art of Storytelling in Branding</image:title>
      <image:caption>Is your website content people focussed?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/c07af628-16f5-48a6-8246-1c6084418156/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+People+First+SEO+Update+Connections.jpg</image:loc>
      <image:title>Journal - Adapting to Google's "People-First" SEO Update - Connections</image:title>
      <image:caption>Use people-centric content to create connections</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/the-art-of-storytelling-in-branding-forging-a-deeper-connection-with-your-audience</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
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      <image:title>Journal - The art of storytelling in branding - forging a deeper connection with your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/c4802de1-870d-4f5c-b6b0-ad319c7822b0/audience+picture+for+blog+post+.jpg</image:loc>
      <image:title>Journal - The art of storytelling in branding - forging a deeper connection with your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/earth-overshoot-day-reflecting-on-humanitys-ecological-debt-and-promoting-sustainable-business-practices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/efafc2b1-9537-4a03-9444-c55473138f73/THAT-Branding-Agency-Sustainable-Ethical-Earth-Overshoot-Day.jpg</image:loc>
      <image:title>Journal - Earth Overshoot Day: Reflecting on Humanity's Ecological Debt and Promoting Sustainable Business Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1689258871110-Y08WDUR71YMV6ZKWFIAS/THAT-Branding-Company-Ethical-And-Sustainable-Branding-Newcastle-Earth-Day.jpg</image:loc>
      <image:title>Journal - Earth Overshoot Day: Reflecting on Humanity's Ecological Debt and Promoting Sustainable Business Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/the-psychology-of-colours-in-branding-what-your-brands-colour-palette-says-about-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1689081403312-O9DSKZ7N12V6PA6HK3UL/that-branding-colour-psychology.jpg</image:loc>
      <image:title>Journal - Why Should You Consider Colour Psychology In Your Branding? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/0203db72-6913-4360-babc-d9a542379e78/Color-Psychology_Color-Wheel-Ignyte-Brands.jpg</image:loc>
      <image:title>Journal - Why Should You Consider Colour Psychology In Your Branding? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/barbie-movie-and-the-enviornmental-concerns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/2a258fad-5551-4897-9bbf-451fa1a9e679/Barbie+Movie+Blog+Post+image+-+THAT+Branding+Company</image:loc>
      <image:title>Journal - Lights, Camera,Pollution - When Marketing Genius Meets Environmental Consciousness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/5a69e799-beb9-44ec-be6c-d8820c6d2aca/barbie_marketing_little_black_book_THAT_Branding_Company</image:loc>
      <image:title>Journal - Lights, Camera,Pollution - When Marketing Genius Meets Environmental Consciousness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/bbf0536b-c923-4615-b8ee-6f1fdd89a0e2/Landfill+Waste+-+Barbie+Movie+-+THAT+Branding+Company</image:loc>
      <image:title>Journal - Lights, Camera,Pollution - When Marketing Genius Meets Environmental Consciousness</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/brands-protect-our-planets-climate-and-ethics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/4f516d14-6d4b-4c65-9e19-a5bc0c7da413/unsplash-image-dYZumbs8f_E.jpg</image:loc>
      <image:title>Journal - A Call to Action to Brands for Climate, Ethics and Sustainability in the Face of the 1.5-Degree Temperature Limit. - Climate Justice Now!</image:title>
      <image:caption>Climate Justice Poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1685968000298-HAYB3XFMYWSN98X7FZ77/image-asset.jpeg</image:loc>
      <image:title>Journal - A Call to Action to Brands for Climate, Ethics and Sustainability in the Face of the 1.5-Degree Temperature Limit. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1685969043422-7D77T6XWY8TNLZSGVAXV/image-asset.jpeg</image:loc>
      <image:title>Journal - A Call to Action to Brands for Climate, Ethics and Sustainability in the Face of the 1.5-Degree Temperature Limit. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/branding-on-a-budget-finding-the-right-balance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/790478ad-9b8b-44f8-9369-210e1c919391/Bookmark.jpg</image:loc>
      <image:title>Journal - Branding on a Budget: Finding the Right Balance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/ed53c4fc-fff3-44e7-a87c-ee628bb175e4/THAT+Branding+-+Ethical+Circular+Economy+Brand+Strategy+and+Design+Agency+-+Container.jpg</image:loc>
      <image:title>Journal - Branding on a Budget: Finding the Right Balance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/6b6d2507-be13-424d-8a10-41f86a3f5d96/THAT+Branding+-+Circular+Economy+Brand+Strategy+and+Design+Agency+-+Ethical+Branding+for+the+Circular+Economy+-+Branding+on+a+budget+-+Polly.jpg</image:loc>
      <image:title>Journal - Branding on a Budget: Finding the Right Balance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/the-impact-of-ai-on-branding-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/2fbc3372-cdf7-453a-a634-22a8d020c247/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Hub.jpg</image:loc>
      <image:title>Journal - The Impact of AI on Branding Strategy - AI is already used within automation</image:title>
      <image:caption>AI already exists within automation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/7d6ca08f-9f09-44cb-a931-c3b2484f2bf1/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+AI+web.jpg</image:loc>
      <image:title>Journal - The Impact of AI on Branding Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/hit-refresh-4-design-principles-and-branding-strategies-to-consider-when-revitalizing-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1c8fa635-e9ea-484f-81c9-7c0670b47214/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+4+design+principles+and+branding+strategies+to+consider+when+revitalising+your+brand</image:loc>
      <image:title>Journal - Hit Refresh: 4 Design Principles and Branding Strategies to Consider When Revitalizing Your Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/2c016087-d0a4-4696-add9-ed1c56330f2e/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+4+design+principles+and+branding+strategies+to+consider+when+revitalising+your+brand</image:loc>
      <image:title>Journal - Hit Refresh: 4 Design Principles and Branding Strategies to Consider When Revitalizing Your Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/global-brands-large-and-small-embrace-circular-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/5f430de2-1b01-4ae2-bc81-d68fe23478d2/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+global+brands+large+and+small+embrace+circular+economy</image:loc>
      <image:title>Journal - Global Brands Large and Small Embrace Circular Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/55806fcb-9b91-4b60-8a3b-c38174f34e07/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+global+brand+large+and+small+embrace+circular+economy</image:loc>
      <image:title>Journal - Global Brands Large and Small Embrace Circular Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/eb16dc2f-3376-4a33-ba10-ff560299427e/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+global+brands+large+and+small+embrace+circular+economy</image:loc>
      <image:title>Journal - Global Brands Large and Small Embrace Circular Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/can-branding-be-ethical</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/432f7e42-92f1-4c4d-98f2-43eea23703af/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+can+bran+ding+be+ethical</image:loc>
      <image:title>Journal - Can Branding Be Ethical? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/e9719f67-b943-4c7c-af18-97e02a4147b9/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+can+branding+be+ethical</image:loc>
      <image:title>Journal - Can Branding Be Ethical? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/5-ways-to-use-the-circular-economy-to-engage-with-your-audience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/a1ed48e4-bd96-43d6-a4a2-a5292527b5c4/THAT+Ethical+Creative+Design+and+Branding+Agency+for+the+Circular+Economy+-+Image+of+a+Gen+Z+activist.jpg</image:loc>
      <image:title>Journal - 5 Ways to Use the Circular Economy to Engage with Your Audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/0e5a64c4-22fa-4538-b581-3fa458eff1ae/THAT+Ethical+Creative+Design+and+Branding+Agency+for+the+Circular+Economy+-+Image+of+a+Gen+Z+woman+in+nature.jpg</image:loc>
      <image:title>Journal - 5 Ways to Use the Circular Economy to Engage with Your Audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/we-are-making-the-ethical-move</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/504c4fe8-e200-4708-8932-90b91290f457/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+The+Ethical+Move+-+How+we+sell+matters.jpeg</image:loc>
      <image:title>Journal - We are making The Ethical Move - We are joining The Ethical Move</image:title>
      <image:caption>We recently joined The Ethical Move - an organisation that allows companies like us to sign the pledge to move toward responsible marketing and away from unethical practices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/e6bb9c89-5adf-4a24-a61a-58ee122f5d35/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+The+Ethical+Move+Badge.png</image:loc>
      <image:title>Journal - We are making The Ethical Move - We are joining The Ethical Move</image:title>
      <image:caption>The Ethical Move Badge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/c0c5dd3d-5043-4214-813b-f732f0fd16f9/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+The+Ethical+Move+statement.png</image:loc>
      <image:title>Journal - We are making The Ethical Move - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/how-can-reducing-your-carbon-footprint-and-signing-the-climate-pledge-improve-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/f68edd28-0277-4f97-83db-924d800eee05/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+The+Climate+Pledge</image:loc>
      <image:title>Journal - How can reducing your carbon footprint and signing The Climate Pledge improve your brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/07bb1395-48ec-4345-b5b7-04aa2cccb219/THAT+Branding+-+Ethical+Creative+Design+in+Newcastle+-+Signing+The+Climate+Pledge</image:loc>
      <image:title>Journal - How can reducing your carbon footprint and signing The Climate Pledge improve your brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/malta-parkinsons-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/d6686b2e-145c-4fa2-8281-fe69367a05c3/Malta+Parkinsons.jpeg</image:loc>
      <image:title>Journal - Malta Parkinson’s Makes More Waves As It Reaches More Members - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/a5d159cc-039a-4df9-b9ad-fad90490f38b/Bus+stop+mockup.png</image:loc>
      <image:title>Journal - Malta Parkinson’s Makes More Waves As It Reaches More Members - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/c53500c4-2f35-43b8-9a2c-4e1cf19fd00d/Membercard+Front.jpg</image:loc>
      <image:title>Journal - Malta Parkinson’s Makes More Waves As It Reaches More Members - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/584b1dc8-497f-41fa-8e35-4c1058784c86/iPhone+12+Mockup.png</image:loc>
      <image:title>Journal - Malta Parkinson’s Makes More Waves As It Reaches More Members - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/sirise-coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/9f46524c-cab9-45e1-95c2-97a54c29e066/Sarah+Parr_SiRise.jpeg</image:loc>
      <image:title>Journal - A new look, and renewed confidence for Sirise Coaching - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/what-is-a-b-corp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/7b2994c9-24ff-4310-abad-097ee6f2f20f/THAT+Branding+Company+aspires+to+join+the+B+Corp+movement.jpg</image:loc>
      <image:title>Journal - What is a B Corp? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/167a5eac-f292-45ff-a876-ae48420c2da2/14%25growth.png</image:loc>
      <image:title>Journal - What is a B Corp? - Make it stand out</image:title>
      <image:caption>UK companies with a B Corp status have an average growth rate of 14%, which is 28 times higher than the UK average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/envorem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1688133197644-41SAJH7RAYT8J0A4OZ66/THAT+Branding+-+Ethical+Circular+Economy+Brand+Strategy+and+Design+Agency+-+Container.jpg</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/b169ea90-c9d6-4674-9127-2f3e498953a1/Envorem.jpeg</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/7f75cf34-94cb-4a7c-9579-01725a781418/E_SDG_logo_UN_emblem_square_WEB.jpg</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1639409612517-2UT2KME9RPCSEAQ7A1Z3/E_GIF_06.gif</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1639410143437-BAKXGJ7I5V6KB486NS1X/E_GIF_07.gif</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1639410164246-CN0L15HEVGU8TFYHYNJM/E_GIF_09.gif</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1639410200413-RFTODRIL3YSRQ0L8RQLY/E_GIF_13.gif</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1639410213434-KET9ZQ3NYLN9IAAD3A6S/E_GIF_14.gif</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1639410261913-3P3YJI8XOBBF3OX8OPEF/E_PRINT_15.jpg</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/8f57e92b-e9d8-4e62-b181-2c5d16d46d16/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Envorem+Home+page+in+a+mockup.jpg</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/fdb332f9-c68c-49dd-98fb-6d0ce155b0f9/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Envorem+pitch+deck+-+before.png</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills - GlobalRemTech’s original pitch deck was a mess before being overhauled by THAT Branding Company - an Ethical Creative Design and Branding Agency in Newcastle,</image:title>
      <image:caption>The GlobalRemTech pitch deck was a dark, text heavy document that made it hard to believe the company was serious about investing in it’s own systems and processes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/b5cbd066-ced1-4c16-98b9-872773a6aeb8/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Envorem+pitch+deck+-+After.png</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills - The new Pitch Deck for Envorem was sublime thanks to THAT Branding Company - an Ethical Creative Design and Branding Agency in Newcastle,</image:title>
      <image:caption>The new pitch deck for Envorem is light, clear to read and perfectly showcases the company and their intention to grow and expand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/0240a47a-a038-4fbf-9afc-378295fac6fc/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Envorem+Have+%C2%A33m+in+investment.png</image:loc>
      <image:title>Journal - Working with Envorem to clean up contaminated oil spills - Make it stand out</image:title>
      <image:caption>Envorem have been successful obtaining over £3m in investment as a result of working with us</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/is-it-time-for-a-rebrand-or-brand-refresh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/how-to-brand-your-business-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/how-to-develop-a-brand-that-resonates-with-eco-friendly-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/rebranding-to-inspire-and-expand-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/the-benefits-of-eco-friendly-brand-messaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1607332538833-TYIKCCLHOWGJ9WPMYH7Q/THAT+Branding+Company+-+Creative+Agnecy+for+the+Circular+Economy+-+Benefits+of+Eco-Friendly+brand+messaging+-+Ely+Matresses.jpg</image:loc>
      <image:title>Journal - The Benefits of Eco-Friendly Brand Messaging</image:title>
      <image:caption>Be transparent in your eco-friendly offering - showcase raw materials as proof you are walking the walk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1607332645458-JH4GUIFV80EW84F91MNR/THAT+Branding+Company+-+Creative+Agnecy+for+the+Circular+Economy+-+Benefits+of+Eco-Friendly+brand+messaging+-+Patagona+advert.jpg</image:loc>
      <image:title>Journal - The Benefits of Eco-Friendly Brand Messaging</image:title>
      <image:caption>Sales for Patagonia tripled not despite, but because of, such advertising</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/the-importance-of-branding-in-the-circular-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1599771477867-7XGKXX7UKGYZ16YWKW15/THAT+Branding+-+Circular+Economy+Brand+Strategy+and+Design+Agency+-+Branding+for+the+Circular+Economy.jpg</image:loc>
      <image:title>Journal - The Importance of Branding for the Circular Economy - THAT Branding are proud to be Carbon Positive</image:title>
      <image:caption>THAT Branding proud to be a Climate Positive Branding Agency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1599768717795-GLIYQLJ7SWAO2YFKPAC2/THAT+Branding+-+Circular+Economy+Brand+Strategy+and+Design+Agency+-+The+Importance+of+Branding+in+the+Circular+Economy.png</image:loc>
      <image:title>Journal - The Importance of Branding for the Circular Economy - THAT Branding are proud to say we are a Climate Positive Design Agency</image:title>
      <image:caption>THAT Branding are proud to say we are a Climate Positive Design Agency - we offset all our carbon emissions through subscription to the SeaPigs x Forest Carbon off setting scheme</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/why-you-should-spend-more-time-thinking-about-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/journal/does-ethical-branding-need-an-update</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
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    <loc>https://www.thatbranding.company/journal/is-this-the-year-your-business-leaps-forward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-26</lastmod>
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    <loc>https://www.thatbranding.company/journal/ethical-businesses-should-pledge-to-do-better</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
  </url>
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    <loc>https://www.thatbranding.company/journal/ethical-stores-in-the-north</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
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      <image:title>Journal - Ethical living in the North East - Howay Inn</image:title>
      <image:caption>Open House, Low Fell, Gateshead</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587466957813-M0PWBPIOO32C8343EZOU/Ethical%2BCompany%2B-%2BBuy%2BThe%2BKilo%2B-%2Bapproved%2Bby%2BTHAT%2BBranding%2BCompany%2B-%2BCreative%2BDesign%2Band%2BBranding%2BAgency%2BNewcastle%2BGateshead%2Band%2BDurham.jpg</image:loc>
      <image:title>Journal - Ethical living in the North East - Buy The Kilo</image:title>
      <image:caption>Tynemouth, Newcastle</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587467012420-AOBVAPSW3ZD1WGO6P11E/Ethical%2BCompany%2B-%2BUncaptive%2B-%2Bapproved%2Bby%2BTHAT%2BBranding%2BCompany%2B-%2BCreative%2BDesign%2Band%2BBranding%2BAgency%2BNewcastle%2BGateshead%2Band%2BDurham.png</image:loc>
      <image:title>Journal - Ethical living in the North East - Uncaptive</image:title>
      <image:caption>Stack, Newcastle</image:caption>
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    <loc>https://www.thatbranding.company/journal/branding-versus-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
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    <loc>https://www.thatbranding.company/journal/how-to-brand-a-president</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-17</lastmod>
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    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
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    <loc>https://www.thatbranding.company/journal/when-is-it-time-to-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
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  <url>
    <loc>https://www.thatbranding.company/journal/welcome-to-2019</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
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      <image:title>Journal - Welcome to 2019</image:title>
    </image:image>
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      <image:title>Journal - 7 top tips for graduate designers applying for jobs</image:title>
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    <loc>https://www.thatbranding.company/journal/facebook-pages-the-basics</loc>
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    <lastmod>2023-06-30</lastmod>
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    <loc>https://www.thatbranding.company/journal/theres-no-need-to-freak-out-about-gdpr</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-06-30</lastmod>
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    <loc>https://www.thatbranding.company/journal/new-branding-for-self-catering-cottage-soillerie-house</loc>
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    <lastmod>2020-04-26</lastmod>
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      <image:title>Journal - New branding for Self Catering Cottage - Soillerie House</image:title>
    </image:image>
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      <image:title>Journal - New branding for Self Catering Cottage - Soillerie House</image:title>
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      <image:title>Work List - Benjamin Hannavy Cousen</image:title>
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      <image:title>Work List - Benjamin Hannavy Cousen</image:title>
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      <image:title>Work List - Benjamin Hannavy Cousen</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/b5876472-71d9-4471-9d39-f80985e48668/THAT+Branding+Company+-+Creative+Agency+supporting+climate+and+sustainability+focussed+businesses+-+Paul.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/346e1c16-b7e0-46ad-9811-6d61c3fa0e7b/Chloe-1.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/af7d394c-2624-4d67-bed8-5fe1f41ab8d4/THAT+Ethical+Creative+Design+and+Branding+Agency+Circular+Economy+-+VW+Iphone.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/0e50e917-9796-451f-8cad-ac74aaa3aaae/Contact+image.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/micro-pricing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg</image:loc>
      <image:title>micro-pricing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg</image:loc>
      <image:title>micro-pricing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/xtract</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/834d6a4a-3f3b-4900-b78f-7fb9ea496969/THAT+Ethical+Creative+Design+and+Branding+Agency+Circular+Economy+-+AT+symbol+transparent.png</image:loc>
      <image:title>Xtract</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Xtract</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Xtract</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Xtract</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/b335d29c-571a-42c9-85d9-915f653af975/Xtract+Logo.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/b335d29c-571a-42c9-85d9-915f653af975/Xtract+Logo.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/5ee28ec2-c1e1-46e2-9eeb-a4b5f43116a4/Flow+Mobile+angled.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/testing-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-11</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-03</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/store/website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/store/p/website-deposit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1691179470503-P2QXBFF3J1QSLDQ31HVO/THAT+Ethical+Creative+Design+and+Branding+Agency+Circular+Economy+-+website+deposit.jpg</image:loc>
      <image:title>Store - Website Deposit</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-27</lastmod>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work/vw-compliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/977d0950-4e10-4c04-9786-379f90db6a37/THAT+Ethical+Creative+Design+and+Branding+Agency+Circular+Economy+-+VW+Ipad.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/8ea835db-6a3f-4fe0-bc30-0d84a35a69ab/VW+Complaince+before+THAT+Branding+Created+a+stunning+brand.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/19103bd9-ac2f-49c3-a0a2-3c3e0b95b390/THAT+Ethical+Creative+Design+and+Branding+Agency+Circular+Economy+-+VW+Ipad2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/5b003619-3f30-4296-884e-5a8c9f374743/THAT+Branding+Created+a+stunning+brand+for+VW+Compliance.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/af7d394c-2624-4d67-bed8-5fe1f41ab8d4/THAT+Ethical+Creative+Design+and+Branding+Agency+Circular+Economy+-+VW+Iphone.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work/envorem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/fa4ce56d-a503-4cf3-97de-5ad0a7b109cf/THAT+Ethical+Creative+Design+and+Branding+Agency+-+Circular+Economy+Envorem+Pen.jpg</image:loc>
      <image:title>Work - Envorem - THAT Ethical Creative Design and Branding Agency - Circular Economy Envorem Pen</image:title>
      <image:caption>THAT Ethical Creative Design and Branding Agency designed a series of images to mockup several potential brand identities - This was a Circular Economy Envorem Pen with their strapline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/7f75cf34-94cb-4a7c-9579-01725a781418/E_SDG_logo_UN_emblem_square_WEB.jpg</image:loc>
      <image:title>Work - Envorem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1643385136099-R6IULCY6XIBDS54XSFWB/Animated+SDG+06.gif</image:loc>
      <image:title>Work - Envorem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1643385136157-TQZF2KXNKX8NLEGF9AQP/Animated+SDG+07.gif</image:loc>
      <image:title>Work - Envorem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1643385137434-YWSNEEV8VAGLGHQ8Y0YB/Animated+SDG+09.gif</image:loc>
      <image:title>Work - Envorem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1643385209766-QCXA8X86M0SZI6A95EOR/Animated+SDG+15.gif</image:loc>
      <image:title>Work - Envorem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1643385137975-GKEHUUUTK40N2DU6PUVY/Animated+SDG+13.gif</image:loc>
      <image:title>Work - Envorem</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1643385139094-5UZNQ3BO3QXLI00D1W5I/Animated+SDG+14.gif</image:loc>
      <image:title>Work - Envorem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/fdb332f9-c68c-49dd-98fb-6d0ce155b0f9/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Envorem+pitch+deck+-+before.png</image:loc>
      <image:title>Work - Envorem - GlobalRemTech’s original pitch deck was a mess before being overhauled by THAT Branding Company - an Ethical Creative Design and Branding Agency in Newcastle</image:title>
      <image:caption>The GlobalRemTech pitch deck was a dark, text heavy document that made it hard to believe the company was serious about investing in it’s own systems and processes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/b5cbd066-ced1-4c16-98b9-872773a6aeb8/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Envorem+pitch+deck+-+After.png</image:loc>
      <image:title>Work - Envorem - The new Pitch Deck for Envorem was sublime thanks to THAT Branding Company - an Ethical Creative Design and Branding Agency in Newcastle,</image:title>
      <image:caption>The new pitch deck for Envorem is light, clear to read and perfectly showcases the company and their intention to grow and expand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/0240a47a-a038-4fbf-9afc-378295fac6fc/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Envorem+Have+%C2%A33m+in+investment.png</image:loc>
      <image:title>Work - Envorem - Envorem have received over £3m in funding</image:title>
      <image:caption>Envorem have been successful obtaining over £3m in investment as a result of working with us</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work/nurture-your-zest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586982212276-KWMREWW0LJ4TQB9RNRQ9/that-ethical-creative-design-and-branding-agency-in-newcastle-nurture-your-zest-guest-photo-Herb-Kim.jpg</image:loc>
      <image:title>Work - Nurture Your Zest</image:title>
      <image:caption>Herb Kim</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586982209970-WH5KHMXPXO1GT4UN9I7V/that-ethical-creative-design-and-branding-agency-in-newcastle-nurture-your-zest-guest-photo-Kemi-Adediran.jpg</image:loc>
      <image:title>Work - Nurture Your Zest</image:title>
      <image:caption>Kemi Adediran</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586982206071-NQVWCMV38G8RFIIJWCMQ/that-ethical-creative-design-and-branding-agency-in-newcastle-nurture-your-zest-guest-photo-Lucy+Kendall.jpg</image:loc>
      <image:title>Work - Nurture Your Zest</image:title>
      <image:caption>Lucy Kendall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587856526059-WZGYH61ENJE0ZMZDZ9KC/Website+Portrait+-+Nurture+Your+Zest+-+Michael+Owen.jpg</image:loc>
      <image:title>Work - Nurture Your Zest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586981840318-TU4X843OF3G41QV8ZDNN/THAT+Ethical+Creative+Design+and+Branding+Agency+-+Nurture+Your+Zest+cover.jpg</image:loc>
      <image:title>Work - Nurture Your Zest - Mobile Web Design</image:title>
      <image:caption>We focussed on providing a mobile first experience for Ashleigh and the site looks amazing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586982027273-1IG17LIP0DWFUVNCAMDU/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+Nuture+Your+Zest+on+Spotify+and+Apple+Podcasts.jpg</image:loc>
      <image:title>Work - Nurture Your Zest - Spotify and Apple Podcasts</image:title>
      <image:caption>The podcast is distributed to all major players, including Spotify and Apple Podcasts, all of which are accessible via the website for ease. We supported wit cover art and the technical set up to bring the podcast to life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587856417627-F7EFV81C8W4N1WDNGEBD/THAT+Ethical+Creative+Design+and+Branding+Agency+-+Nurture+Your+Zest+Roller+Banner.jpg</image:loc>
      <image:title>Work - Nurture Your Zest - Print Design</image:title>
      <image:caption>We worked with Ashleigh to create some roller banners to compliment the overall brand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work/mindweaver</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587374852572-2UCIZP2SZ1VHTWQ5RK7U/THAT+Ethical+Creative+Design+and+Branding+Agency+-+MindWeaver+Mobile+website.jpg</image:loc>
      <image:title>Work - MindWeaver - Mobile Web Design</image:title>
      <image:caption>We focussed on providing a mobile first experience for MindWeaver that included easy to configure accessibility controls for all visitors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587374983054-9PNFAFH2RCLROW6MC8IL/THAT+Ethical+Creative+Design+and+Branding+Agency+-+MindWeaver+Busines+Cards.jpg</image:loc>
      <image:title>Work - MindWeaver - Business Cards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587374923133-LVS8F7XMTMBVC8FU4GKZ/THAT+Ethical+Creative+Design+and+Branding+Agency+-+MindWeaver+Leterhead.jpg</image:loc>
      <image:title>Work - MindWeaver - LetterHead</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587374833865-OJNFVAUOBU47D7J32KF4/THAT+Ethical+Creative+Design+and+Branding+Agency+-+MindWeaver+Leaflet.jpg</image:loc>
      <image:title>Work - MindWeaver - Promotional leaflets</image:title>
      <image:caption>We supported MindWeaver with leaflet designs that support promotion of the company and training events that they perform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587375131727-JQR6GJXI5A2O3I9938KX/THAT+Ethical+Creative+Design+and+Branding+Agency+-+MindWeaver+Table+Cloth.jpg</image:loc>
      <image:title>Work - MindWeaver - Conference Materials</image:title>
      <image:caption>As part of the marketing strategy, MindWeaver will be attending many conferences and trade shows to raise their profile. To support, we complimented the brand with several items, including a table cloth, pens and roller banner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587375513900-9AX1VFGKNQ1NWTFNRSZ8/THAT+Ethical+Creative+Design+and+Branding+Agency+-+MindWeaver+Roller+Banner.jpg</image:loc>
      <image:title>Work - MindWeaver</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587375533301-HR8FATFWDCC0SF1QL1W4/THAT+Ethical+Creative+Design+and+Branding+Agency+-+MindWeaver+Pen.jpg</image:loc>
      <image:title>Work - MindWeaver</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work/tedxnewcastleuniversity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379145275-UN7GW7YV9ZPWFAP047AE/TEDxNCLuni-THAT-Branding-8026.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379145085-YDLX5AYKSDY5ZC85VA96/TEDxNCLuni-THAT-Branding-8061.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379145335-YZP62QKU0MNEER3PUGO0/TEDxNCLuni-THAT-Branding-8069.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379145483-4J1RLLJ69W2HEFWH8EI6/TEDxNCLuni-THAT-Branding-8071.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587378866896-LEC5T1OZDZW7GX2UDM1F/THAT+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+-+TEDx+Newcastle+University+X.png</image:loc>
      <image:title>Work - TEDxNewcastleUniversity - TEDx Signature X</image:title>
      <image:caption>We were honoured to be involved TEDxNewcastleUniversity. We created a conference identity which included a signature X. We expanded this to create a flexible identity that enabled multiple design pieces to be generated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379610991-QBS6986O9H5KZDG5XDC0/TEDx-Conference+Branding+-+X+and+Conveyor+-+THAT+Branding+Company+-+Creative+Design+and+Branding+Agency+in+Newcastle+Gateshead+and+Durham.png</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379640044-ZJTW5DB0485GLQQPAR2A/TEDx-Website-and-mobile-website-Newcastle-University-Instagram-Frame+-+THAT+Branding+Company+-+Ethical+Creative+Design+and+Branding+Agency+in+Newcastle+Gateshead+and+Durham.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379356674-S841LXVLNBCGK0L126UN/TEDx-Newcastle-University+-+Volunteer+Recruitment+Poster+-+THAT+Branding+Company+-+Creative+Design+and+Branding+Agency+in+Newcastle+Gateshead+and+Durham.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity - Promotional Materials</image:title>
      <image:caption>We designed multiple printed items including Roller Banners, Leaflets, Signage, Volunteer and Organiser T-shirts, lanyards and custom event maps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379385972-0FGW4K1FNC7VC7T25KXK/THAT+Branding+Company+-+TEDxNCLuni+-+Conference+Branding+-+Volunteer+Shirt.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379785635-P45GPHB60FF53EMA16CS/THAT+Branding+Company+-+TEDxNCLuni+-+Conference+Branding+-+Lanyard.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587379409766-7GLGIKEDFB6U2LGGZQVC/TEDx-Conference+Branding+-+Roller+Banners+-+THAT+Branding+Company+-+Creative+Design+and+Branding+Agency+in+Newcastle+Gateshead+and+Durham+-+SQUARE.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587382401276-IOFSR3B80GHMLCJ3BQGS/TEDx-Conference+Branding+by+THAT+Branding+Company+-+Creative+Design+and+Branding+Agency+-+Social+Media+support.jpg</image:loc>
      <image:title>Work - TEDxNewcastleUniversity</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work/atomhawk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587378017262-OSAGSHMS3SNI52ENWA96/THAT+Ethical+Creative+Design+and+Branding+Agency+-+Atomhawk+Desktop+mockup.jpg</image:loc>
      <image:title>Work - Atomhawk - Desktop Web Design</image:title>
      <image:caption>Bucking the trend, the vast majority of Atomhawk website visitors use desktop browsers to access the gorgeous artwork, rather than mobile. After all, their visitors are more likely to be digital artists that value the larger screens. We therefore designed around a great desktop experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587377961194-ESKJ4B58XC8HKQONDAJC/THAT+Ethical+Creative+Design+and+Branding+Agency+-+Atomhawk+Web+mockup.jpg</image:loc>
      <image:title>Work - Atomhawk - Mobile Web Design</image:title>
      <image:caption>We then ensured the same experience could be found on mobile. This work also included tying together their contact forms with their existing automated email marketing to ensure a smooth process for all visitors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work/the-resilience-coach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586993420108-VRFDJIHVF4PMVR0AH3KX/THAT+Ethical+Creaive+design+and+Branding+Agency+-+The+Resilience+Coach+-+Business+Card+Mockup.jpg</image:loc>
      <image:title>Work - The Resilience Coach - Brand Identity</image:title>
      <image:caption>Our rebrand of Russell’s company identity kept much of the original equity and simplified the design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586993444484-DYLDIXQ80TNJ3MJR4XF2/THAT+Ethical+Creative+design+and+Branding+Agency+-+Business+Cards+Banner.jpg</image:loc>
      <image:title>Work - The Resilience Coach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586993483949-2PNB26TB0CXN9ABTWTUA/THAT+Ethical+Creaive+design+and+Branding+Agency+-+The+Resilience+Coach+Stationery+Mockup.jpg</image:loc>
      <image:title>Work - The Resilience Coach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586993504007-CTW7JOSRAUNX23WX0YSF/THAT+Ethical+Creaive+design+and+Branding+Agency+-+The+Resilience+Coach+Desktop.jpg</image:loc>
      <image:title>Work - The Resilience Coach - Web Design</image:title>
      <image:caption>Our website provided Russell with the best platform to serve his current and future clients. From future proofing with built in e-commerce and the ability to host courses online, it showcases Russells skills and provides him with everything required to suit his future business. Best practice SEO has also trebled website visits and now Russell is booked up for the next 6 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586993541698-84Z9RF0A1T7056X95NP6/THAT+Ethical+Creaive+design+and+Branding+Agency+-+The+Resilience+Coach+Home+page.jpg</image:loc>
      <image:title>Work - The Resilience Coach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1586993571878-4CWT562N1E4H6MYWNSOQ/THAT+Ethical+Creative+design+and+Branding+Agency+-+The+Resilience+Coach+-+Russell+Harvey+Photo.jpg</image:loc>
      <image:title>Work - The Resilience Coach - Photography and Videography</image:title>
      <image:caption>We are also providing Russell with his photography and videography to compliment the brand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatbranding.company/work/soillerie-house</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587390078796-HJN1A40TSJRE00BKPFR6/Soillerie+House+-+Self+Catering+Cottage+-+Insh%2C+Kingussie%2C+Cairngorm+National+Park%2C+Scotland+-+00024+2.jpg</image:loc>
      <image:title>Work - Soillerie House</image:title>
      <image:caption>Soillerie House exterior</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587390090571-MSEAZF6UT2GF3CM5KATT/Soillerie+House+-+Self+Catering+Cottage+-+Insh%2C+Kingussie%2C+Cairngorm+National+Park%2C+Scotland+-+00065.jpg</image:loc>
      <image:title>Work - Soillerie House</image:title>
      <image:caption>Soillerie House Living Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587390098289-49Q7657QGEKXW5XVKYTG/Soillerie+House+-+Self+Catering+Cottage+-+Insh%2C+Kingussie%2C+Cairngorm+National+Park%2C+Scotland+-+00074.jpg</image:loc>
      <image:title>Work - Soillerie House</image:title>
      <image:caption>Soillerie House Second living room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587390119687-BTTOVM1E0MZMTY4POD3G/Soillerie+House+-+Self+Catering+Cottage+-+Insh%2C+Kingussie%2C+Cairngorm+National+Park%2C+Scotland+-+00027.jpg</image:loc>
      <image:title>Work - Soillerie House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587389692959-B9CX6DJ7109MESNJA6B6/THAT+Ethical+Creative+Design+and+Branding+Agency+-+Soillerie+Mobile+Design.jpg</image:loc>
      <image:title>Work - Soillerie House - Mobile Web Design</image:title>
      <image:caption>Our mobile first approach for Soillerie House meant that customers now have a very slick and easy to use interface right from their mobile phone. The integrated booking platform works seamlessly with the new website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587385998294-9U31BMP73X6NQ34P87BG/THAT+Ethical+Creative+Design+and+Branding+Agency+-+Soillerie+House+stylescape.jpg</image:loc>
      <image:title>Work - Soillerie House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587386016192-0IPL4FYYH0HFBF5E4H8N/THAT+Ethical+Creative+Design+and+Branding+Agency+-+Soillerie+Colour+Scheme.jpg</image:loc>
      <image:title>Work - Soillerie House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587389951764-7CMZX7VSF4G6VL10LCNU/Soillerie+House+-+Welcome+Folder+-+THAT+Branding+Company+-+Creative+Design+and+Branding+Agency+in+Newcastle+and+Gateshead.jpg</image:loc>
      <image:title>Work - Soillerie House - PRINT DESIGN</image:title>
      <image:caption>Soillerie House also now uses the brand identity on welcome packages for guests, including the cover page for a welcome folder detailing the house amenities and local attractions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df00949778abd5cf80afb42/1587389903300-JN4Q4H6AP7KHHKQ41JF6/Soillerie+House+-+Oak+Sign+-+THAT+Branding+Company+-+Creative+Design+and+Branding+Agency+in+Newcastle+and+Gateshead.jpg</image:loc>
      <image:title>Work - Soillerie House - SIGNAGE</image:title>
      <image:caption>A new entrance sign has been created for Soillerie House</image:caption>
    </image:image>
  </url>
</urlset>

