THAT Branding Company

Helping to support one of the worlds best known conference brands - TEDx

As TEDxNewcastleUniversity opens it’s doors for another fabulous conference, we were on hands to support with a new website and conference materials. Discover how we helped create the best conference yet.

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Building on legendary

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 26 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world's leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. 

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

Newcastle University have a TED society who run weekly sessions and who also run an annual conference. We were requested to support the society with the 2019 TEDxNewcastleUniversity conference and society as a whole.


 

A new website to celebrate TEDx Newcastle University

It was important to the team that the very well recognised TEDx brand was honoured - we therefore helped with redeveloping the society’s ageing website. As well as understanding the structure of the society, we took time to ensure the website met the high standards of the TED team by adhering to their brand standards, on top of developing it on a platform that provides a beautiful mobile experience.

 
 
 
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 TEDx - Signature ‘X’

The jewel in the crown for any TEDx conference is the X design used throughout. The TEDx society chose a theme of “Build A Better Future” and after thoughts and discussions, we finalised a design based on a factory (which can “Build" things) that would provide what we believe is a universal requirement for the future right now - Love. The Design therefore could stand alone as a conference X but also be tailored to include lots of additional elements to support the design, such as the conveyor belt.

 
 
TEDxNewcastleUniversity conference 2019 - Signature X

TEDxNewcastleUniversity conference 2019 - Signature X

 
 
The TEDx Factory “Building A Better Future” by building more love in the world..

The TEDx Factory “Building A Better Future” by building more love in the world..

 
 
 
 
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 Assets

Plenty of supporting material had to be generated for the conference. Here is a small selection including notebooks, t-shirts, posters, Lanyards, roller banners and more.

 
 
 
 
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Social 

With Social Media driving a lots of he discussions online, social media graphics were created form a suite of assets we provided, as well as being used within social media both during and after the event, making the conference a huge success.

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Photography

We were also on hand to provide photography of the venue and speakers at the event and throughout the day.

 

Amazing!

 
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