Junk

The Footer.

The most ignored page on your site.

Most brands treat their website footer like a kitchen junk drawer—filled with dead batteries, old menus, and outdated copyright dates. They hope a wall of links makes them look "established."

But think about why a user scrolls to the absolute bottom. They aren’t browsing; they have a problem. They are looking for a claim form, a privacy policy, or a way to speak to a human.

When you make that journey difficult with clutter, you tell the customer that your administrative needs matter more than their search for clarity.

The practical takeaway: Audit the bottom 10% of your website. If there are more than five elements that do not directly resolve a "lost" moment for the user, remove them.