Google's 'People First' approach prioritizes quality content over keyword stuffing, encouraging brands to write for their audience, demonstrate E-E-A-T qualities, and connect content with expert authors.

In a fast-paced digital age, businesses face the challenge of standing out. Storytelling offers a timeless strategy to create genuine connections with the audience.

Earth Overshoot Day urges businesses to embrace sustainability. By adopting renewable energy, transitioning to circular economy practices and educating consumers on sustainability, they can lead the charge towards a greener future and meet the demands of conscious consumers.

Colours are all around us. But did you know each colour has a certain psychological effect on us as humans? This blog post explores colour psychology and how you can use it to harness a positive impact on your branding.

The new live-action Barbie movie impresses with clever marketing and immersive storytelling. But beneath the excitement lies a concern about Barbie dolls' environmental impact. The surge in merchandise demand could worsen plastic waste and emissions.

The earth is dangerously close to surpassing the 1.5-degree temperature limit. The consequences of exceeding this threshold are dire. However, by taking action against climate change, both personally and as a brand, we can mitigate these impacts and make a significant difference.

Investing in a strong brand is crucial for the success of any business. A well-crafted brand can help to establish credibility, create customer loyalty, and provide long-term value.

From automation and personalisation to analytics, AI is helping businesses improve their branding efforts in several ways. However, it is vital for businesses to use AI responsibly and ethically to avoid any negative consequences.

If your brand is lagging behind a fast-growing competitor, struggling to retain existing audiences, or simply feels stale and uninspired, it may be time to revitalise and refresh your look. A brand refresh is a perfect time to re-think your brand story, and upgrade how your different branding elements share your message in a way that generates buzz, builds revenue, and sparks growth.

No company can afford to ignore the Circular Economy anymore. There are now a half dozen organisations offering companies certification in Circular Economy techniques and values.

Did you know that the ethical brand has become an increasingly important and valuable company asset in recent years? THAT Branding Company will educate you more on ethical branding.

Caring about the environment is no longer a trendy option. It's an important part of your company's success. Businesses that don't take advantage of the circular economy today are likely to face serious issues tomorrow.

Since we started, we have been aware of and avoided unethical and manipulative marketing practices here at THAT Branding Company. We recently joined The Ethical Move - an organisation that allows companies like us to sign the pledge to move toward responsible marketing and away from unethical practices.

Signing The Climate Pledge and reducing your carbon footprint will have a great impact on the environment and is the socially responsible thing to do, especially for companies operating in industries with large carbon emissions, but it can also have a great impact on your brand identity and community, and here’s how…

A new beginning for theteam at Malta Parkinson’s - We support their membership growth with a brand refresh and new membership based website.

As someone who brings out the best in people, it was our turn to showcase the best of Sarah Parr and her coaching business, Sirise Coaching.

The term B Corp is becoming increasingly popular since the first companies received the certification in 2007, but many people still don’t know exactly what they are, so let us explain it for you.

The oil industry creates colossal amounts of CO2 when it burns the sludge it can not use in the refinery. Envorem is geared up to solve that issue and appointed us to help get them established on the world stage.

Are you wondering whether your business is ready for a brand refresh, or even a full rebrand? This article will help you decide if the time is right for your business

Your website design should reflect your company completely, both the brand and the full range of services. In this article, we will highlight the essential elements of turning your brand into a complete, actionable website design.