Amanda Jo

Amanda Was really struggling before not only to capture the essence of her brand, but update her own site to sell her services to new customers. The platform was difficult to use and it caused a range of layout and SEO issues. Her brand was also pretty much none existent, so we gave her a brand overhaul, creating a bespoke logo (a combination of the upper case A and J of her name, and also an ink drop she works with) and pairing it with new fonts, colours and social media. We then matched everything with a new website that made her services, and the results she can produce, really stand out.

Site: Amanda Jo
Project value: £5,500

Before

  • Hard to read menu

  • None SEO friendly text / page layout

  • Mismatching photography style

  • Poor typography hierarchy

  • A colour palette that is too stark (needs to appeal to women also)

  • No Call To Action

  • No distinct brand assets

  • No story being told

  • No flow of information to put concerned customers at ease

After

  • Confident headline “Hero” section with clear Call To Action (CTA) buttons

  • Clear “Book Now” CTA in the header of all pages

  • Updated typography and colour scheme to appeal to all potential clientele

  • Custom logo representing A + J + an ink blot

  • Neater layout of assets and type

  • Structured sections that guide users and commands credibility

  • Clearer page for more satisfying user experience

  • Better use of data for improved SEO

  • Massive boost to business credibility

Safe Asbestos Removal

For Safe Asbestos Removal, there was minimal updates to the brand but the work did result in a new Logo layout and slightly better colour scheme. The magic came from better deployment of the brand assets in the new layout.

Site: SAR Asbestos
Project value: £3,750

Before

  • Misaligned header, falling off the page

  • Images not working, reducing credibility

  • Hard to read Logo, blending into the page

  • Minimal information on home page (underused)

  • Underused footer also - missed opportunity

  • Poor structured text leading to poor SEO

After

  • Clearer “Hero” section

  • Far more comprehensive (and pleasing) layout

  • Increased accessibility and functionality

  • Improved SEO across the whole site

  • Clearer layout and a switch to focus in benefit to customer

  • Reduced cost (1/3rd the annual bill for previous site)