XTRACT DUCT CLEANING
Dear Peter,
Thanks for your patience, for your time on the phone earlier and for allowing me to quote on this project. I hope you find it acceptable.
I have reflected on similar work we have done in the past for clients in your position. On this page I have outlined three options of increasing complexity and value for the work. The options are incremental, meaning that each includes and builds upon the previous option(s). This will allow you to pick a level that suits the urgency, your level of comfort with risk, and of course, your budget.
When you get a chance, please review and let me know if you have any questions or comments. I’ll touch base with you on Wednesday 17th if I haven’t heard back by then.
If you have any questions about the content, please feel free to ask.
Sincerely yours,
Paul Scurrah
Thank you
Project Background:
Introduction
Xtract Duct Cleaning is a long-established and highly skilled duct cleaning business with a solid reputation and a loyal customer base. Despite operating successfully for over 20 years, you have never had a website and have relied solely on referrals and word-of-mouth to generate new business. This approach has served you well to date, but as you now look to grow and shift towards securing larger contracts, the limitations of having no digital presence are becoming increasingly apparent.
Main Pain Points
No Website Presence
- You currently have no website, meaning referrals cannot validate your service quality or learn more about your capabilities—creating a bottleneck in the sales process.
Loss of Big Clients
- You’ve previously lost major clients such as the Ministry of Defence. While financially manageable, these missed opportunities limit growth and impact the shift toward securing high-value clients.
Over-Reliance on Small Customers
- You continue to attract small, lower-value customers despite aspirations to move upmarket. This is due, in part, to the lack of a professional online brand that reflects your experience working with larger clients like Kerry Foods and Marriott Hotels.
SOLUTIONS
SOLUTIONS
Below are three areas of involvement designed to enhance Commercial Cleaning Contractors online presence and brand, each offering specific benefits and value. The options are incremental and provide a greater return on investment with each package. They are summarised here and detailed further below.
Option 1: Professional 10-Page Website
A comprehensive, professionally designed 10-page website to showcase your credibility, experience, and services.
Option 2: Website + One-Off SEO Boost
Everything from Option 1, with the addition of a tailored SEO boost to rapidly improve your visibility on search engines.
Option 3: Website + Ongoing SEO Growth
The full website and SEO boost from Options 1 and 2, combined with monthly SEO support for sustainable, long-term growth in search rankings.
OPtion 1
Option 1: Professional 10-Page Website
We’ll build a highly polished and professional website that reflects your 20-year legacy, skills, and capacity for larger commercial work to drive sales.
Work Included:
Home Page: A welcoming introduction and positioning statement.
Three Main Service Pages: Clear, informative breakdowns of your key duct cleaning services.
One other Service Page: Highlighting any secondary services.
About Us Page: Showcasing your team’s experience and values.
Three Case Studies: Detailed examples of successful projects with major clients.
Contact Page: Easy-to-use form and clear contact details.
Policy Pages: Privacy policy, terms, and other essentials.
Domain Name and Email Setup: Assist in purchasing and setting up a credible domain name. Includes connecting to Google Workspace (free for Year 1), configuring professional email addresses, and ensuring email deliverability. Note: Additional charges may apply if domain costs exceed $100 or for email beyond Year 1.
Value/Benefits:
Professional Online Presence: Make a strong, credible impression from the first click.
Supports Sales Conversations: Referrals and leads can validate your expertise.
Tailored for Growth: Appeals to larger clients and commercial contracts.
Professional Domain and Email Setup: A credible domain name and professional email address improve trust and legitimacy with clients.
OPtion 2
Option 2: Website + One-Off SEO Boost
Builds on Option 1 with a professional SEO enhancement to help you appear higher in search engine results for relevant local and national searches.
Work Included:
All Services from Option 1
SEO Audit: Identifying opportunities for keyword improvement.
Meta Tag Optimisation: Titles and descriptions aligned with industry terms.
Google Indexing: Submission to ensure you're visible quickly.
Keyword Optimisation: Integration of high-performing terms across the site.
Value/Benefits:
Search Engine Visibility: Quickly appear in search results for duct cleaning services.
Higher Quality Traffic: Attract clients actively looking for your services.
Competitive Edge: Outrank competitors with similar offerings.
Professional Domain and Email Setup: A credible domain name and professional email address improve trust and legitimacy with clients.
Extra 3
Option 3: Website + Ongoing SEO Growth
Includes everything in Options 1 and 2, with continuous SEO strategy and execution for sustained growth and visibility in organic search.
Work Included:
All Services from Options 1 and 2
Monthly SEO Reporting: Clear performance tracking and insights.
Content Strategy: New blog topics, FAQs, and content for authority-building.
Link Building: Safe backlink creation to increase credibility.
Search Trend Monitoring: Ongoing keyword updates to stay ahead.
Value/Benefits:
Long-Term Ranking Growth: Sustainably improve your visibility month by month.
High Return on Investment: Capture more inbound leads without ad spend.
Establish Market Leadership: Appear as the trusted provider in your field.
Professional Domain and Email Setup: A credible domain name and professional email address improve trust and legitimacy with clients.
Why US?
A few testimonials from our clients
Investment
All pricing reflects the depth and quality of work. All prices include the 10% Flow Mobile Customer discount. In addition, our work is guaranteed. If at any point in our first 30 days you decide that we are not meeting the standards described herein, just request a refund and we'll send your money back, no questions asked.
Option 1: Professional 10-Page Website
4-6 week delivery
£4,250
Tangible Benefits:
Modern Website: A polished and professional online presence.
Complete Package: Includes all key pages and legal policies.
Email Domain Setup: Professional domain and Google email configuration.
Intangible Benefits:
Credibility: Builds trust with high-value clients.
First Impressions: Reflects your experience and professionalism.
Internal Confidence: Gives your team a platform to be proud of.
Option 2: One-Page Website
5-7 week delivery
£5,450
Tangible Benefits:
Search Engine Presence: Appear quickly in relevant online searches.
On-Page SEO: Optimised keywords and metadata across all pages.
Domain & Email: Includes professional domain and email setup.
Traffic Quality: Attract better-matched, higher-value clients.
Intangible Benefits:
Digital Authority: Stronger credibility through online visibility.
Proactive Image: Positions you as a forward-thinking business.
Sales Confidence: Empowers you to go after larger contracts.
Brand Trust: Enhanced trust from a clean and visible brand
Extra: SEO Optimisation & Online Visibility
£8,750
Includes 6 months SEO at £500/month post-launch; increases to £600/month thereafter
Tangible Benefits:
Comprehensive SEO: Continuous improvements and keyword tracking.
Content Strategy: Ongoing publication of blogs and resource pages.
Link Building: Boost rankings with quality backlink strategies.
Domain & Email: Fully supported setup and configuration.
Performance Insight: Regular analytics and reporting.
Intangible Benefits:
Long-Term Growth: Ongoing increase in visibility and rankings.
Industry Positioning: Establish your business as a market leader.
Lead Consistency: Reliable flow of inbound enquiries.
Brand Reputation: Stronger presence with consistent messaging.
Stakeholder Buy-In: Greater belief internally and externally in your direction.
Ready?
It’s worth noting that the prices here are set and do not depend on tweaks later down the line causing a problem. We never assess an hourly or daily fee, since you should not have to make an investment decision every time our assistance may be needed. This is a unique feature of our business.
Costs can be split into 3 payments, each 30 days after the previous regardless of the project status. Flexible payment options are available, with an additional 10% charge for plans extending beyond three instalments.
All costs are exclusive of vat, which will be charged at the ruling rate at the time of invoicing.
Should you require further assistance or clarification please do not hesitate to contact us.
EXCLUSIONS: Project costs do not include:
Print or embroidery production costs where applicable
Photography
Videography
Paid Stock photography (prices articulated during the project if required)
Brand development
Any additional charges will be highlighted and agreed before work commences.
Your package includes full support for domain purchase, DNS setup, and Google Workspace configuration (1st year free).
Should the preferred domain cost more than $100, this additional cost will be billed separately.
Google Workspace standard charges apply from Year 2 onwards (typically around £6–£14 / user / month).
Our setup includes full technical configuration to ensure reliable email deliverability.
Our work is guaranteed. If at any point in our first 30 days you decide that I am not meeting the standards described herein, just request a refund and we will send your money back, no questions asked.
This proposal is good until December 31st and we are ready to work on this with 4 weeks notice. Simply choose an option below to get going. Note, I included a third option to deliver both a brand identity AND website.