The new live-action Barbie movie impresses with clever marketing and immersive storytelling. But beneath the excitement lies a concern about Barbie dolls' environmental impact. The surge in merchandise demand could worsen plastic waste and emissions.

There are many benefits to trying to appeal to customers who are very conscious of issues with the environment. If you've chosen this as an approach, there are ways to make sure your message resonates with the planet-focused over other demographics. Here are a few examples.

As climate change becomes more and more a part of our lives and our future, consumers are looking to make changes in many ways, including what types of products and services they choose. You need to take into account consumer behaviour to ensure your strategy is effective.