Journal

Ethical Branding, Climate THAT Branding Team Ethical Branding, Climate THAT Branding Team

A Call to Action to Brands for Climate, Ethics and Sustainability in the Face of the 1.5-Degree Temperature Limit.

The earth is dangerously close to surpassing the 1.5-degree temperature limit. The consequences of exceeding this threshold are dire. However, by taking action against climate change, both personally and as a brand, we can mitigate these impacts and make a significant difference.

Read More

We are making The Ethical Move

Since we started, we have been aware of and avoided unethical and manipulative marketing practices here at THAT Branding Company. We recently joined The Ethical Move - an organisation that allows companies like us to sign the pledge to move toward responsible marketing and away from unethical practices.

Read More

How can reducing your carbon footprint and signing The Climate Pledge improve your brand?

Signing The Climate Pledge and reducing your carbon footprint will have a great impact on the environment and is the socially responsible thing to do, especially for companies operating in industries with large carbon emissions, but it can also have a great impact on your brand identity and community, and here’s how…

Read More
Branding, Ethical Branding, Brand Messaging, Eco-Friendly THAT Branding Company Branding, Ethical Branding, Brand Messaging, Eco-Friendly THAT Branding Company

The Benefits of Eco-Friendly Brand Messaging

As climate change becomes more and more a part of our lives and our future, consumers are looking to make changes in many ways, including what types of products and services they choose. You need to take into account consumer behaviour to ensure your strategy is effective.

Read More
Branding, Fair Trade, Ethical Branding THAT Branding Company Branding, Fair Trade, Ethical Branding THAT Branding Company

Does Ethical Branding Need An Update?

We are very keen to support businesses who prioritise Fair Trade as a key pillar of their brand, but on reflection, does the whole market need a bit of an update? We think so. In a series of posts, we explore fair trade, sustainability and environmentally friendliness within branding. In part one, we explore Coffee.

Read More