There are many benefits to trying to appeal to customers who are very conscious of issues with the environment. If you've chosen this as an approach, there are ways to make sure your message resonates with the planet-focused over other demographics. Here are a few examples.

Building your company's brand is symbolising your business identity inside-and-out. When the time comes to rebrand, your chance arrives to appealingly reflect your company's true self.

As climate change becomes more and more a part of our lives and our future, consumers are looking to make changes in many ways, including what types of products and services they choose. You need to take into account consumer behaviour to ensure your strategy is effective.

As the circular economy gains traction, it is important that your brand is geared towards being a leader in this progressive economy. Success in the circular economy begins with a phenomenal branding strategy and implementation. Is your brand ready?

Your brand is your identity as a business - and it needs to be strong, powerful and visible for anyone to notice you. You need to position yourself against a customer's many other options and a great brand helps you do that. Let's take a look at how thinking about your brand can affect your business.

We are very keen to support businesses who prioritise Fair Trade as a key pillar of their brand, but on reflection, does the whole market need a bit of an update? We think so. In a series of posts, we explore fair trade, sustainability and environmentally friendliness within branding. In part one, we explore Coffee.

It’s 2020 and that means it’s a leap year! It’s time to reflect on your business and see how 2019 played out for you. Did you achieve everything you set out to achieve? Or did business fall a little flat? If you think you would benefit from a free chat about your brand, call us on 0191 8100 320 and let’s see how we can build your business

With a focus on holding the value of humanity above business, The Tech Pledge asks us to commit to use tech for good and not harm, to consider the consequences of our creations and to be responsible for our use of tech in our working day. We believe in the same thing, so we took The Tech Pledge.

Let us present 3 great options for supporting a move towards ethical living. Do you think you might be ready to give ethical living a try?

Is there even a difference between branding and marketing? There is only one answer to that question: Yes. That doesn't mean the two aren't related - in fact, they interact constantly and one simply doesn't work without the other. Let's look at their differences and how they complement each other.

How do you go about branding a Presidential candidate? We review our three favourite 2020 candidate brand identities to learn more.

Are you inspired by your brand? Are you ready to support the mission of your organisation? If not, it could be that it’s simply not clear. When your brand inspires you, great things can happen!

At some stage, your business will require a rebrand. Even giants go through subtle changes, usually so slight you hardly notice. But when is it the right time? Check out our guide

A quick hello to all customers and fans - we truly hope 2019 will be a year to remember!. If you need any branding support during 2019, please get in touch.

For the smaller or newer businesses, getting your head around Facebook Pages can be a strange concept. Here is our short article on how to start with Facebook Pages.

There’s no doubt that GDPR is a huge deal, but it shouldn’t be a huge burden for the smaller businesses. Here’s our take on it all.

Stunning new brand and website for Soillerie House - a self catering cottage in the heart of the Cairngorm National Park.

Oscar Wilde wrote, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness”, and we think Northumbria University just did just that…

Wishing you a Happy and prosperous 2018!